This series of 6 posters was part of Absolute Essential's brand refresh, created for display in retailer's stores. Despite the company's well respected, premium position in the marketplace, the standard of its packaging and promotional material was a mismatch – holding the company back. Working with Badger Communications and Simon Endres, Playfight shifted the design to express a unique combination of scientific precision and uncompromising goodness, giving it a unique position in the marketplace.
